From craft beer to specialized local markets, Americans are placing a greater emphasis on the small things.
And according to an article published on Examiner.com, hotels are no exception.
Boutique hotels, the author writes, offer a more personalized experience for travelers than large chain hotels, and while more expensive, fill a niche that their bigger competitors do not. First introduced in the 1980’s, these smaller, typically higher end resorts were first frowned upon by investors and experts alike, before proving successful and opening in cities around the world.
Catering to a much different clientele, these boutiques offer specialized and private services, such as painting classes, sightseeing tours, and even dance lessons. In some cases, the author states, boutique hotels will cater their accommodations on a customer to customer basis, creating a completely individualized experience for each traveler.
The trade off? Price. Boutique hotel managers target almost exclusively wealthy leisure travelers. In fact, according to the article, the average frequenter of these types of resorts is young, affluent, and adventurous, typically between the ages of 22 and 50.
There is some push to capture business travelers, however. The author writes that boutique hotels are reaching to offer packages to business travelers more and more in recent years, seeking to capitalize on an opportunity to expand their market share and become more main stream for on-the-go business men and women.
Another unique fact: many of these boutiques won’t stand out – by design. According to the author, owners typically build resorts into the local landscape or to resemble the surrounding architecture and atmosphere. Typically, boutique hotels can be found in larger, vacation-destination areas, but with their increase in popularity, smaller cities are seeing a surge of these individualized home-away-from-home resorts as well.